In 2007, starting a business online does not require a great deal of planning, effort, time, or money. James Hong of HotorNot.com and Markus Frind of PlentyofFish.com prove that even with no budget and no set plan, an entrepreneur can find a wide audience and monetize their business online to achieve great profit.
In an extremely informative and eye-opening panel discussion entitled, “No Plan, No Capital, No Model…No Problem: Companies That Defied What VCs Will Tell You,” moderated by start-up guru Guy Kawasaki, five panelists discuss how they started successful online businesses using search engine optimization, open source software, viral marketing, affiliate marketing, and other low or no-cost online tools.
(Follow the link to watch the event - 1 hour, 40 minutes - on Guy Kawasaki’s blog)
Panelists included:
- Marcus Kazmierczak, VP of Engineering, Maya’s Mom
- Markus Frind, Founder, PlentyofFish.com
- James Hong, Co-Founder, HotorNot.com
- Dave Lu, CEO, Fanpop
- Karen Northup, CEO and Founder, Corefino
Notable highlights:
-Markus Frind did not spend a dime to start PlentyofFish.com and the idea came as an afterthought while trying to learn ASP.NET. The website generated about $1000/month within the first 3 months from Google Adsense. He didn’t even know venture capitalists existed until a year or two after its launch.
Now, he spends around two hours a day managing the free online dating service that gets twelve billion page views a year. He is the sole employee, only has one server, and makes $5-6 million/year with Google ads.
-James Hong started HotorNot.com as a joke with his friends in October 2000. They launched the first day by telling 40 more of their friends. That day they had about 40,000 people come to the website. They hit 1 million page views a day in 8 days. The site started from no money at all and grew with no financial backing from anyone- not even for equipment or hosting. He explains, “There are still things you need venture capital up front to do, but starting a website is not one of them.”
For similar stories, I highly recommend the book, Founders at Work by Jessica Livingston, author and founding partner of Y Combinator.





